There is no denying that various professional industries are getting a new shape of business brought on by the recent trends in mobile technology. And the financial industry is not an exception to it!Recent surveys reveal that finance app development has become the need of today! If we believe the recent stats, it is found that almost 43% of mobile users having a bank account are using mobile banking in some or the other way. In early 2014, the numbers were 39%. Approximately 24% of the mobile phone users are using different mobile payment methods at least once a year.
Of course, mobility enables the banking sector and financial institutions to streamline their process, but when it comes to financial mobile application development, maintaining information security measures and their data protection compliance becomes the utmost priority.
Today, most of the banks and financial sectors are launching mobile apps with the help financial software development services. It enables you to operate or manage your financial details at a tap of your finger, no matter where you’re and what you’re doing. Aside from this, such financial application development brings tons of other benefits.
Let’s have a look at what makes finance app development the need for today’s business.
More power in your hands with ease of use…
Helps you change the way you manage your portfolio. You can manage your portfolio anytime and anywhere at the tap of your finger. Be it a bedroom, washroom or drawing room, you can use your financial app with ease.
High-security measures bring more confidence
Finance app development leverages the Near-Field Communication technology in order to let you pay the money via your phone with the help of a tap or simply a wave! Such apps often use encryption or protected code in order to mitigate the risk of stealing personal data by hackers.
Moreover, all the finance apps never store your card numb
Faster and always available!
As we said, all you have to do is just wave or tap and you’re done with the transaction! This is how finance app development brings faster solutions, which are always available. The process of a transaction is much faster than the conventional process of inserting card, entering a number and waiting for the approval from the bank. Moreover, it is always available, at any time and any place, all you need is an internet connection!
Flexibility to use multiple cards on the go!
Think about the time when you’re having multiple cards for the payment and you’ve to carry all them in a bag or wallet! Today, you don’t have to carry all your cards with you. All you’ve to do is pair the card with your mobile device itself and use different cards from different banks or brands anytime using the finance app available in your mobile! So, it adds flexibility in a way of getting maximum benefit for your financial queries.
Appealing and interactive interfaces
Most of the financial app development services are aligned to give you the best user experience. They aim to bring engaging interfaces while adding ease of use for your financial needs and deeds. No financial apps are as complex as your conventional banking or transaction process. So, just feel it and leverage from the interactive mobile UIs designed for you!
Plenty of options to choose from!
Based on your needs and deeds, you can leverage from financial services software development to design the app for you. However, you can leverage from different genres of financial apps, including accounts linked apps, monetization apps, accounting apps and more. So you’re not restricted to use only a specific app. Instead, you can use from a wide range of options available in the market to fulfill your financial needs.
There are plenty of fascinating examples available in the market where many businesses have leveraged from the financial software development services to boost up their ROI. Are you still waiting for the right time to get benefit from the professional financial application development? Don’t waste time and let the financial needs get fulfilled to get back into the competition!
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
With the increasing emergence of advanced technologies in the healthcare industry, the app market has experienced a huge surge in fitness apps. The new-found popularity has recorded a 330% rise in the adoption of fitness apps in the last couple of years.
There has been a seismic wave of anxiety and health issues all over the world during the COVID-19 pandemic. People are taking active steps to lead a healthy lifestyle and have been subscribing to paid fitness app memberships on their smartphones worldwide.
As per a Statista report, the revenue in the fitness segment has reached $17,963 million in 2020 and is expected to grow rapidly. Also, it has been observed that users are accessing fitness and health apps at least twice a week and at most 10 times a week.
A new report by Reports and Data states that the global fitness app market is expected to reach USD 14.64 Billion by 2027. With the increasing awareness of health and fitness among people, there has been a significant rise in mobile apps offering features like track workout, heart rate, and burned calories. On top of it, the fitness industry has an anticipated growth of 23% CAGR through the forecast period.
Types of fitness apps
If you’re planning to create a fitness app, it’s essential to know what type of fitness app you’d like to develop before you start zeroing on the features in the app. In general, there are 3 types of fitness apps available in the market each targeting the unique fitness needs of people.
Diet and nutrition apps: All diet and nutrition apps let you track your meals and provide a complete breakdown of your daily nutrition so you can make adjustments in your diet as needed and set personal goals to reach your targets. Examples:MyFitnessPal, Lose It!, Waterlogged.
Activity Tracking apps: There are activity tracking apps specifically designed for walking, running, cycling, jumping, and more. Activity tracking apps display distance traveled, number of steps taken or climbed, and calories that were burned at the end of each activity. Examples: Google Fit, RunKeeper, Nike Run Club
Workout apps: Workout apps provide specific workout routines and in-house or gym exercises depending on your fitness requirements. These can be personal trainer apps or studio apps with live streaming features. Examples: Sworkit, Freeletics.
Must-have features of fitness apps
Each fitness app is designed to fulfill specific fitness requirements offering unique features for users. However, there are some generic features that every fitness app needs to have.
Let’s take a look at them:
Signup & login
This feature gives users the option to create their personal accounts in the app. Make sure users have multiple options to log in through social networks like Facebook, Twitter, Instagram, etc. or sign up via email.
Personal account
User profile or personal account feature helps you gather essential information about a user such as age, gender, height, weight, and fitness goals.
Workouts
This feature is only relevant to workout apps. Here, you can allow users to create their own workouts or let them choose from existing workout routines. We suggest giving users the option to customize their routines as per their fitness levels and body types.
Target setting
Goal setting is one of the most important features of fitness apps. This feature is helpful for users to visualize their progress and motivates them to work even harder.
Activity tracking
It is connected to the previous point. The user activity tracking feature allows users to see the number of steps made, kilometers run, time taken, and calories burnt during a specific activity.
Wearable integration
Integrating your fitness apps with popular wearables is extremely beneficial. This feature enables users to monitor the steps, heartbeat rate, pulse rate of users in real-time.
Geolocation
It is a must-have feature for walking, running, and cycling apps as it allows users to track the entire distance while doing that activity in the app itself.
Social media integration
This feature allows you to share your workout results on various social media platforms through the app itself. It also boosts brand awareness and ‘word of mouth’ marketing.
Notifications & reminders
Fitness is about consistency. Users look for features that remind them to workout or push hard. Don’t forget to include push notifications and reminders in your fitness app. Beware of sending too many notifications though.
Gamification
Make your app look and feel great with the gamification feature. Let your users compete, get rewards, and compare results with their friends on the app itself for more engagement.
Settings
Here, provide as many options as possible to make the app more customizable and easy to use. Let them make changes, reset targets whenever and however they want.
Summing it up
Now that you know about different types of fitness apps and basic feature-set, start working on your app idea right away. If you have any questions or need consultation for your fitness app, masystems team would love to help you out. Our experts will understand your business needs, target audience, define the best tech stack and platforms to develop a highly functional and interactive fitness app like Fitbit.
Get in touch with us and let’s turn your app idea into a reality, together.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
Smartphones and, more recently, tablets are increasingly becoming the computer of choice for more and more people. Mobile app developers have specialized training in design for small electronic equipment, and write computer programs for smartphones and other mobile devices.
Instead of building for a larger PC screen, these developers are dealing with extremely small Android, iPhone, or BlackBerry screens. They are experienced in multi-media applications and multiple mobile computer programming languages.
Mobile app developers typically write programs using either objective C, C++, Python, or Java. Each mobile device uses a specific programming language which app developers must understand.
Android Developers
Android is the name of the mobile operating system owned by Google. Android typically comes installed on a variety of smartphones and tablets from many manufacturers such as Samsung, Sony, and Motorola (as well as on Google’s own Nexus smartphone), giving users access to Google services such as Search, YouTube, Maps, Gmail, etc.
An android developer develops applications for use on phones and tablets that utilize the android operating system – everything from interactive games to media players, to electronic book readers and global navigation software. The code required for android development is mostly open source and available freely for anyone interested in developing apps for use with the Android OS.
It’s an exciting time to have a career in Android development. There is a healthy supply of jobs, demand for Android apps is accelerating, and technology is advancing.
iOS Developers
iOS is a shortened way of saying ‘iPhone OS’, or ‘iPhone Operating System’, and is the mobile operating system that runs on Apple’s mobile devices such as iPhones and iPads.iOS developers build software – they know how to structure it, test it, debug it, and how to use source control. iOS developers know Swift or Objective-C (and some know both languages, which is best).
They know iOS, which means they have a good grasp on build views; can handle user interaction; can display data; show alerts; handle navigation; display images, labels and text views; and integrate with REST APIs and parse JSON.
Shopping app development is gaining popularity day by day. No wonder, after all, according to Visa, in 2017 almost half of the consumers have opted for online purchases in the New Year season, and a third of these purchases were made through mobile devices.
Over the past year, smartphone users have spent 52% more time to buy various products via trading applications (compared to last year). And this indicator is going to grow even more, as US m-commerce forecast shows. So, it’s high time to think about how to create an online shopping app and make it profitable and successful.
Flurry Analytics Experts have found that demand for applications for purchases is increasing at an incredible rate, and more than a quarter of shoppers start searching for the product they need in the application right away, without even visiting a website first.
You can say that applications are becoming a kind of “middle way” between online and offline shopping. They allow customers to learn about current offers and discounts, make purchases online or determine the best time to go to the store.So, owners of online (and real) stores can and should build a shopping app, that is – offer their clients one more tool for buying goods and services.
Types of stores for mobile commerce
Usually, online shopping applications are selling such good as:
clothes
cosmetics
products and beverages, especially exclusive ones
sporting goods
medications
kitchen appliances
housewares
computer hardware and home appliances of any kind
Although this is a very short list, obviously you can expand it with any other kinds of goods or services.In fact, it does not matter what you sell, in any case, you can think about how to create a mobile shopping app.But before moving on to the heart of the matter, let’s see if the game is worth the candle.
Why is the app for shopping so efficient?
As you’ve already understood, today a significant percentage of users regularly make purchases through mobile devices. Therefore, shopping app development will bring you:
Increased sales and growth of the audience. Shopping applications are created primarily to improve the sales curve. Special built-in marketing features allow increasing the number of customers very quickly.
Customer loyalty. If you create a shopping app, you will get an additional competitive advantage. Your typical customer definitely has a smartphone, and he is actively using it. So, by offering to install a mobile app, you make the life of your clients easier and better. In addition, you can take advantage of information about user behavior in your app so that you will be able to provide a customer with individual bonuses, discounts, recommendations. All this leads to rising the loyalty factor.
New sales. If you find out how to make an app like Amazon (or a better one), then the clients will undoubtedly appreciate all the benefits of mobile collaboration with you. And the first successful purchase will lead to the second, third, and, in the end, turn the casual buyer into a regular customer.
Expansion of interaction with the client. The chance of leaving a review, getting an invitation to an event, being the first one to know about the arrival of a new product is something that your customer will like and enjoy. So mobile shopping service will help you to engage the audience in much closer interaction.
Optimization of internal business processes. Besides, you should build a shopping app to manage your company more efficiently (and at a lower cost). Believe us, if there is an application at hand, the task of managing and controlling becomes so much easier.
Successful applications for m-commerce are constantly supporting the desire of users to search for products and make purchases at any time and in any place. Studying the audience behavior, the stores stimulate curiosity and interest of their customers, prompting them to open the app again and again.
Still in doubt, whether you should order online shopping app development? Well, we are ready to argue our position even more strongly.
Again, reasons to create a shopping app…
There are 4 main arguments that will convince retailers to find out how to make an app like Amazon, and get the cherished places on the AppStore and Google Play:
According to Google study, more than 80% of online mobile purchases are triggered by the spontaneous impulse. And such an impulse is a powerful stimulus that influences all areas of our life including this one.
Your customers love mobile applications because these services make shopping more interesting, easier and more interactive.
Shopping app development is a service available almost to everyone. Many small companies mistakenly believe that only the largest corporations can make a shopping app. In fact, the cost of the app creation is quite comparable to the cost of developing a perfectly good website. However, we will discuss the price issue later.
Your competitors are also on their guard. After all, you are not the only one who knows about the demand for mobile applications.
Perhaps, the competition issue should be considered in more detail. In the end, it’s useful to know your enemy.
Shopping app features
To build a shopping app that users will like and enjoy, you need to know what they expect from mobile services in the retail sector. The following statistics give some idea about this issue.
Many believe that the mobile application must necessarily be as creative as possible. Of course, uniqueness is always important, but the usability is a much more significant factor. And this usability is provided by the correct functionality of the application.
There are several “classic” features that you can take advantage of during online shopping app development.
User registration
Undoubtedly, this is really a “must-have” feature. Be sure to give the user the opportunity to sign up in various ways: through a phone number, social networks, email…
A helpful tip: let the customer, if desired, make a purchase without registration, this will expand your audience. To persuade a person to become a registered user, try to give convincing reasons (for example, a system of bonuses and discounts).
Catalog
You cannot make a shopping app without this feature which goes second on the list of importance (the first one is registration).
There are two types of people: some come to the store for choice, others look for something specific. To meet the needs of both, you need to create a searchable catalog. This catalog should colorfully present the whole range of your products and provide the possibility to find the goods according to the given characteristics (for instance, color, size, collection).
Purchase online
It is impossible to create a shopping app without allowing users to buy online. But, doing so, don’t forget to take into account the specifics of your business niche.
For example, sometimes it is important to see the product before buying it, so if you have goods delivery points, your application must include a map of their location. In addition, in the shopping app development process, try to make a purchase system as simple (for a user) as possible. Otherwise, why should a customer download your mobile service?
In particular, you can simplify the purchase process by binding a bank card to the application: the shopper selects the goods, clicks the “Buy” button and confirms the purchase with the code.
However, this approach has its own pitfalls: cases of fraud, alas, are not uncommon, and people don’t trust their data to mobile devices. Therefore, it is worthwhile to seriously consider security issue and develop a reliable authorization system.
A shopping basket
Of course, you cannot build a shopping app and forget about implementing this feature. What should a shopping basket be like? Here are its important characteristics:
an intuitive interface (do not force the user to think about what exactly he should do to place an order or add goods);
the ability to add and remove items to the basket;
calculation of purchase price.
Search bar
How to make an app like Amazon?… first of all, follow the example of this popular service and offer a convenient search for the desired product, with a filtration and sorting system.
Wishlist
Not all stores sell online, but this does not mean that they should abandon shopping app development. In this case, you can provide such a feature as Wishlist, its purpose is to shorten the customer service time by facilitating the buyer’s choice.
The mobile app can serve as a user assistant in the selection of goods, allow creating lists of desired purchases (so-called wishlists) and making pre-orders. Then the client should go to your store and pick up his order without the hassle. This simplifies the customer service and thus saves time both for clients and your staff.
System of recommendations
If you want to know how to make an app like Amazon, this feature is just what you need. As we have already explained to you, the Amazon application has won the sympathy of users, among other things, thanks to the system of recommended purchases.
The principle is simple: by analyzing the user’s behavior, you can understand his needs and suggest a product that can interest him – something that he is likely to buy. For example, you can offer products similar to those ones that he has already bought or viewed.
Customer Support
If you want to build a shopping app that will attract users, you need to think about bonuses for them. There are heaps of ideas of the sort: layaway programs, the chance to ask a question to the consultant, leave feedback, get a discount, etc.
And you can think over a special loyalty system for the users of the application – for example, a good discount for those who order products through your mobile service.
Online Chat
This feature will allow a potential buyer to ask you a question online, any time he wants. This is beneficial to both parties of the shopping process since many customers prefer to communicate with online consultants instead of dealing with real ones.
To implement this features during online shopping app development, you can use the chatbot system. This means that the questions will be answered by the program (at least initially, and your manager can join the conversation later if there is such a need). This is convenient because a number of clients use applications during off-hours when managers are usually no longer available.
Scanning codes
This feature allows using barcode scanning to find out prices and information about products. The user won’t have to spend time on asking sellers or searching for help.
Search for the nearest store
If you decided to create a shopping app, then you want to make the purchase process much easier for customers. In that case, the feature that allows finding the nearest outlet is necessary – of course, if you have the chain store system.
Instructions and useful materials
This feature is especially important if you are selling complex or specific products. Then the mobile application becomes, among other things, a kind of manual.
Push Notifications
It’s not enough to make a shopping app. Moreover, it is not enough to convince the user to install it… it is also important to remind him of your mobile store from time to time. Notifications serve this purpose quite well.
However, to make sure that these reminders aren’t distracting the users’ attention from your services, you need to notify only about important marketing promotions, discounts, and activities on interests (for example, an exhibition of new products, etc.).
Interactive Elements
Even if the main purpose of this mobile service is to stimulate demand and build a sales channel, it is quite possible to supplement the online shopping app development with interactive elements.
For example, appreciate our interactive version of the product presentation:
This shopping animation conceptis bright and simple at the same time, right?
Shipping system
Of course, you can create a shopping app where the customer will be asked to make pre-order and pick up the goods in the store itself. This is useful in cases when the product should be preliminarily studied, examined in detail. However, it is much more reasonable to provide a reliable shipping system. A good option is to establish cooperation with one of the many third-party delivery services.
Customer Feedback
Reading negative reviews is unpleasant, but it helps to fix the situation and solve the problem that your buyer might have experienced. As statistics show the implementation of this feedback feature increases sales by 15-20%.
How to create a mobile shopping app?
We hope we convinced you, and you decided to build a shopping app. What are your actions then (apart from finding the right experts)?
Market analysis and collection of requirements
It is unreasonable to begin the process of shopping app development without analyzing the demand and supply rate. In other words, you need to conduct market research.
Objectives:
your competitors (not only world-scale but also local ones): who they are and what they offer;
consumers’ expectations. What user problems can you solve if you create a shopping app?
Features Set
Understanding the market requirements, you can figure out what your application should be like, what you can offer the consumer. Based on this information, you must compile a list of the features of your mobile store.
Specifications & prototype
This stage of online shopping app development implies the coordination of your requirements with an expert company. It is important to make up a technical project and create the prototype which includes the wireframes of each app screen.
Application Design
If you come up with how to create an online shopping app that is visually appealing, you can assume that you’ve made a first step to the future incomes.The successful design for the shopping app includes a stylish logo, a user-friendly basket and a brightly illustrated catalog of products.And it is very important that your application be as easy to use as possible. The fewer actions required for ordering, the better.
For example, take a look at the design examples for shopping applications that our UI/UX experts have developed:This shopping app design concept is very informative and appealing.And this design idea is just perfect for e-commerce purposes. Actually, as well as the following one:
The right choice of the platform
To make a shopping app of the highest quality, you need to choose the right application platform. So, it is necessary to understand which audience you are targeting at and what is the level of your ambitions.
The audience is the owners of iPhones and iPads. Firstly, these are people who value brand image, and sometimes they are even ready to buy an expensive device on credit. Secondly, these are wealthy individuals who attach importance to the status and security of data, as well as to good quality.
The rules for publishing applications in the App Store are tougher than in Google Play. It takes a lot of time and effort before the application is available for users.
If you want to build a shopping app for self-confident people who are striving to make a strong impression on others, then choose the iOS platform.
Mobile devices on the Android operating system are being produced by a large number of companies: Samsung, Lenovo, Sony, LG, Philips, Asus, Huawei… The price range for these smartphones is wide, from the cheapest ones to the most expensive models.
It can not be said that Android is a budget device. But at the same time, if you need to reach an audience with medium and low incomes, then Android should be on your list necessarily.
The main difficulty of shopping app development for Android is its advantage, namely – a wide range of mobile devices. This means that you need more time to test the application and modify it.
If you want to create a shopping app for people of average income who are less prone to fashion trends, the Android platform is what you are looking for.Together, iOS and Android cover about 90% of mobile device users. And this implies that the best option is to make a shopping app for both platforms.If your goal is also to attract fans of Windows Phone (the former Nokia), then in addition to the two popular platforms, order the online shopping app development for Windows.
Shopping app development and testing
Of course, this is the key point of the whole process. And now you definitely can not do without the help of professional experts.
Suppose you decided to build a shopping app for all platforms… what should you do next?
It all depends on your budget. Shopping app development can be carried out in parallel or in two or three stages, that is, for each platform separately. Choose the audience that is the most loyal and profitable for you, and start with a platform that is close to these people (for example, Android). Then, when time and money allow, create a shopping app for iOS.
This option stretches the overall online shopping app development time, but it brings closer the release date of the first application version.
And, of course, you should not forget about testing your mobile service. Some people who are willing to make a shopping app want to save at this stage, which is certainly a mistake. Such an approach can lead to the fact that your application will fail, and instead of the QA engineer, the user will find a malfunction… And this will have a bad effect on the user experience.
Launching the app and publishing on the App Store and Google Play
This is the final stage of the shopping app development process, but it is also very important. First, the application must fully meet all the requirements of AppStore and Google Play. Secondly, you need to make sure that your service somehow stands out among its like. An attractive logo and skillful description of the benefits of your mobile store will help achieve your goal.
Today, most of the banks and financial sectors are launching mobile apps with the help financial software development services. It enables you to operate or manage your financial details at a tap of your finger, no matter where you’re and what you’re doing. Aside from this, such financial application development brings tons of other benefits.
Faster and always available!
