The whole world is talking in the mobile language and the restaurant business is not an exception to it! In fact, it is the most influenced area in the last couple of years and the reason behind it is the sky-high popularity of mobile app for restaurant ordering. Making use of mobile technology has helped plenty of restaurants and food-chain owners to solidify their market presence while boosting up their brand value.
If we look at the market share of the restaurant mobile app development,the stats are quite impressive as compared to the earlier years. The Starbucks conducted approximately 16% of their monetary transactions over their mobile app only. 94% of smartphone users often use their phones to check nearby restaurants. With the help of loyalty programs via the restaurant app solution, Starbucks has managed to increase its sales by 80%!!!
Don’t you think these stats are impressive? Well, of course, it does! But still, if you have a doubt about the credibility and potential of the online food ordering app development and how it will help you, then we’ve compiled the list of reasons. Let’s take a look at each of them to know more.
Gear up your daily SALES!
Whether it is about placing an order, book a table, or delivering a parcel, the target audience can leverage from an easy but efficient way to get their favorite food on the go! Efficient order fulfillment indirectly increases the number of sales for your restaurant business.
Grab the attention of the target audience and generate new business
When it comes to customer engagement, there is nothing better than a mobile app. But what makes the customer download your restaurant mobile app? Try to find the answer of this question! Loyalty and reward programs, relevant content, and social media integration can do wonders for your restaurant business and bring more new customers.
Improved customer experience…
Increased sales and minimum wait time; these two factors can help you improve the customer experience. Try to enable an online table booking features for your target audience and it will get you a step closer to your customers. You can take the help of a professional restaurant app development company to know more about how you can improve the user experience.
Uplift your brand value in the market…
One of the key elements of hiring a restaurant mobile app development company is to help you plan out marketing strategy. And it is possible only by increasing brand awareness of your restaurant app. Try to help a customer get a virtual tour of your restaurant before visiting. You can also post photos, relevant information, and your unique selling point, which sets you different from the rest of the other restaurant. This way you can spread the word of mouth for your brand and make the audience familiar with your brand.
A great way to customer retention!
If you believe that bringing new customers onboard is difficult, then retaining the existing customers is a tedious job for the restaurant owners! Loyalty programs, special discounts, give away a few things for free, and more are a few tricks you can use to retain the existing customer and encourage them to use the restaurant app you’ve developed.
Streamlined ordering, processing, and delivering the order!
What if your customer doesn’t know anything about when he/she is going to receive the placed order? What if they asked to know the processing and delivery process you follow? Well, the answer is quite simple! The restaurant app builder can help you streamline the order processing of the requests received from the customer. You can also incorporate the live location of the order, which can help the customers know where the parcel of the order placement is and how long it will take to reach the destination.
Aside from this, the restaurant app builds with flutter can help the owners leverage from secure payment transactions, social media integration, faster order processing, and improved ROI. Want to know more about how a mobile app development companycan help you in building your restaurant app? Share your thoughts in the comment section…
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
With Angular JS, it is very important to know well the beginner’s guide for building the web apps. You have generally been heard of the term Backbone.js and Ember.js if you are a professional JavaSript developer. Backbone.js is mainly a JavaScript library with the possession of a RESTful JSON interface whereas Ember.js is particularly an open-source JavaScript framework. One will preferably miss various important features if they are not familiar with the term known as AngularJS yet. These features will probably help in the overall enhancement of your HTML for the web applications. You will find a superheroic taste of the MVW framework of JavaScript or AngularJS with the help of it. So, it is very important to know the overall process of getting started and also to consider its stand-out features. This will help you to choose properly the AngularJS for your upcoming projects. It doesn’t have any such role in developing maintainable as well as well-architectured richweb applications.
Mainly, AngularJS is an open source web application framework, and also it is built by Google. These are mainly designed for the web developers for making both the testing as well as front-end development easier. To elongate the web applications with the general capability of Model-view-controller (MVC) is mainly considered as the major goal of AngularJS. So, mainly it is a fully extensible client-side JavaScript MVVM or MVC framework. It works great with many other libraries, and so it runs without any library dependencies. Sometimes, it is very important to hire angularjs developer. For fitting your specific needs, you can easily replace its each and every feature and also modify it.
It was Miško Heverym and Adam Abrons (Google engineers of that time) who were mainly involved in developing AngularJS in the year 2009. It is also mentioned on its official website that basically it is a structural framework for the dynamics of web apps. So, it is best fitted for the effective creation of the one-page web applications that mainly require HTML, CSS, and JavaScript on the client side.
It plays a great role in letting you expanding the syntax of HTML and additionally, it also allows you to make the proper use of HTML as your template language. This helps to express the major components of web application both concisely as well as neatly. AngularJS generally makes it very easy to test and also helps you to structure your JavaScript code and that too in a better way.
How To Use AngularJS?
It is quite an easy way to get started with AngularJS. Generally, by putting a few attributes to your HTML scripts, you will only require five minutes to have a simple Angular app. An angular development company can easily make the proper usage of the AngularJS. There are several steps which include:
First of all, you need to include the “ng-app” directive and that too in the <html> tag. It will probably help to define the page properly as an Angular application and helps to make the AngularJS run effectively on the page.
Then, at the page bottom, you should place Angular <script> tag where the <head> tag ends.
After that, it is very important to add regular HTML. The attributes of HTML are mainly used to access the directives of AngularJS. Whereas, the double bracket notation is very useful for the proper evaluation of expressions.
The namespace here is usually defined by the directive ng-controller, and so, for controlling your data, you can easily place your Angular JS. It is also very effective to evaluate the expressions in your HTML. An Angular repeater object is mainly the ng-repeat directive. So, as long as you have all the important tasks to display, the list elements are asked to be created by Angular.
AngularJS is generally considered as a next generation framework as most of the existing frameworks in the recent days are just a bundle of the present tools. There are some very important features which are much more helpful for the developers. These are also equally helpful for the designers.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
A brief forage through the Internet reveals a few truths about people and what we love – today we’re going to focus on streaming services, specifically, what it takes when developing a streaming app. Streaming services for video like Netflix and Twitch and music streaming platforms like Spotify and Pandora are staples for people around the globe. Because some will seek to build their own platform, it’s important to understand what it takes to accomplish such an ambitious endeavor.
Though delivering video and audio content on-demand has become much easier in the past few years, it’s still wrought with challenges. As many recognize the staggering statistics for the amount of video consumed the world over, providing a unique service for on-demand video or music seems like a lucrative opportunity. Here, we’ll take a look at streaming service facts, using Netflix as an example, then discuss what’s involved in developing a streaming app.
Facts about popular streaming services in today’s market
Today, not having a streaming service subscription or two – or at least access to a friend or family member’s account – is a little… odd. It shouldn’t come as much of a surprise but video streaming services have usurped cable and satellite providers in recent years by quite a long shot.
Leading the way for streaming video services is YouTube followed by Netflix, Hulu, Amazon Prime, then Vimeo which shouldn’t come as much of a surprise. By looking at the number of users, this reveals a few facts that need to be understood before developing a streaming app.
Netflix is perhaps the best example because of its transparency with various figures. As of 2020, per the New York Times, “Netflix has 182.8 million subscribers, making it one of the world’s largest entertainment services.” If you look at the subscription costs and base estimates around their middle tier of service at $12.99, this means that the company should be grossing around $2.37 billion a month in revenue. A look at their financials shows that they made about $6.14 billion in Q2 of 2020 so our estimates aren’t far off.
Digging into Netflix financials
A look at the bottom line requires understanding what the platform needs to exist. Netflix is a video-on-demand service provider that hasn’t delved into live streaming like YouTube Live and other platforms that televise content as it happens. The technology is about the same but live video requires a stronger distribution of CDNs to ensure live streams are broadcast in real-time with as little latency as possible. As such, the main expenses for Netflix (not counting what they spend to finance the production of their original series) are its hosting costs in conjunction with data transfer and licensing.
Netflix uses a slew of different services from AWS for storing and ultimately delivering content on-demand. The video is a little dated as it’s from 2016 but it shows their heavy reliance on various AWS infrastructure, namely EC2 instances for storage, AWS Elastic Load Balancer for optimizing the usage of VMs that run media, and Amazon CloudFront as the CDN for data transfer or streaming over the web.
Because they’re so large, they use a special pricing structure where they pay based on “commitment” which factors in past usage and growth trends. It’s like a pay-as-you-go kind of pricing but structured to deal with “burstable billing” – during peak times, Netflix spools up additional virtual hosts to maximize delivery. This is how they’re able to capably deliver roughly 1 GB of data per hour, per customer for standard definition video and up to 3 GB per hour for HD video.
Main points to consider when developing a streaming app
Taking what we learned from Netflix, we can apply this to unique scenarios for developing a streaming app. Those in the market to deliver content over the Internet, whether video or audio, can expect to use similar architecture to accomplish the same feat.
The cost to build an app
This is a topic we’ve discussed in the past, covering the approximate pricing structures you would expect by either hiring programmers or going with an app development agency. A streaming service is a little different than most projects as the app itself is just a client that links with storage and cloud streaming services that run the video or audio.
Because information is encoded for delivery over a network then decoded at the endpoint (i.e. the app) this does require a little thought. Different compression techniques affect the amount of data transferred over a network as well as the quality of the output. This doesn’t change the development costs but it will affect the next point.
The majority of the work involved in developing a streaming app is cloud hosting, storage, and streaming costs. The app part is actually quite thin as usually, you are best using out-of-the-box video players like JWPlayer to play the content.
The cost for cloud hosting and streaming
This is where 90% of your costs come into play.
A CDN like Amazon CloudFront is needed to capably deliver content to your customers around the world. This is the content delivery portion of AWS that acts as a turnkey solution for transferring data like video or audio streams across the network. This eliminates the need for the immense amount of provisioning and programming required when developing a streaming app from the ground up.
Looking at Amazon CloudFront, you’ll see that they offer three different tiers of service with varying baseline pricing for their standard tier which depends on how much data is being transferred and to what region in the world. Each GB of data transfer ranges anywhere between less than a cent to as much as $0.20 per GB. So if you’re in Australia and delivering a two-hour-long HD video to a customer in the same region, you would pay around $0.60, at most.
Of course, these costs add up quickly – if this one stream goes out to 10,000 viewers, then you’re looking at $6000 a month to stream this one piece of content. Though most storage and CDN solutions are relatively turn-key, you’ll still want to have a savvy developer handle to minimize instances of duplication (among other issues) to ensure you’re sipping data and not gulping.
Too, pieces around the content need a place to live so again, we’ll use Amazon as an example since that’s our preferred architecture. In this blog, we covered everything from the approximate costs to maintain an app to how much you can expect to pay for VMs that run applications. Your EC2 machines are typically what would be used in this scenario as they would host the API that exchanges media metadata, among other information.
Because of how the content is distributed, you typically wouldn’t use an EC2 instance store the information (though you could) – instead, you would likely opt for a server-less bucket service, like Amazon S3, since video or audio are just files at the end of the day. If you’re planning on live streaming, you would likely use AWS Elemental MediaStore for your content.
Licensing costs
One of the more costly portions of streaming content is the cost to own the files and the right to deliver the content to your customers. Because every movie and song is different costs vary for Netflix just as they vary for songs played over Spotify.
Depending on the kind of media you plan on delivering, the amount of money spent on licensing will vary drastically. If you’re planning on building a streaming service with user-submitted content a la YouTube, then you probably won’t need to worry about licensing. Of course, in these instances, you’ll need to invest heavily in content moderation and management to beat back spam and other undesirables.
Unfortunately, there isn’t a “quick” method available to easily do so. In the example of streaming copyrighted video (think like a Marvel movie), businesses will have to use a service like MPLC to purchase licensing rights.
Blue Label Labs builds apps for business and pleasure
We understand the magnitude of what it takes to build ambitious apps to entertain your end-users. We are challenge seekers who build evolving products for your customers, allowing you to cultivate and sustain meaningful relationships. Get in touch if you would like to learn more about the intricacies that go into building a streaming service.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
Features Every Mobile Commerce App Needs to Have (part 2)
Building a mobile commerce app design is one of the best ways to drive sales for ecommerce businesses. That’s because mobile apps convert higher than the mobile web.But simply launching an app isn’t enough to make it successful.The best ecommerce app design on the market have certain features in common. These specific elements are all focused on improving the customer experience, driving sales, and increasing conversions.
Whether your app is live or still in the early development stages, adding the right features will lead to prosperity, success, and profitability.After researching the latest mobile commerce trends, mobile commerce tips, and best practices, I’ve identified the top 15 features your m-commerce app must have.
Speedy Checkout Process
Let’s continue talking about your app’s checkout process. In addition to accepting multiple payment methods, the checkout must be as fast as possible.The perfect mobile commerce checkout can be completed in seconds. Users should be able to complete the purchase process in one or two clicks at most.According to Forbes, fewer form fields yield higher conversion rates.
Think about the information you’re asking from your customers. You don’t need to know their favorite color or mother’s maiden name to complete the purchase.Earlier, we talked about the significance of user profiles on a mobile app. This gives you a major advantage over your desktop site or mobile site.
After a customer buys something once, you can store their information for future purchases (with their permission, of course). This can drastically reduce checkout times and yield sky-high conversions.
App users will have the ability to checkout in seconds with just one click.
Product Search
How do users find what they’re looking for on your app?
Some of you might be selling a handful of products, while others are selling hundreds or thousands. No matter how many products you’re offering, the customer needs to find what they’re looking with as little friction as possible.
Just make sure that your app has an advanced search and filter system. These are the biggest pain points associated with retail site search.While this particular study is focused on websites, the same concepts can be applied to mobile commerce apps. If your search isn’t displaying relevant results, it can do more harm than good.With that said, adding search functionality to your mobile app can yield exceptional results.
Conversion rates from users using the search feature are typically two to four times higher compared to those who don’t. Up to 60% of all transactions come from sessions that used the search function.Here’s something else to consider. Take a look at the most popular shopping apps in the market.
Global giants like Amazon and eBay lead the way. What do these apps all have in common? They all have an advanced search and filter function.Even though thousands of products are sold through these apps, customers can still find what they need with a quick search.
Customer Support
No matter how simple your app is, people will always need assistance. Whether it’s questions about particular products, returns, payments, or navigation, you must be available to assist your customers.Don’t look at this as a negative thing.86% of users are willing to pay more for great customer service. Excellent service creates customer loyalty and retention as well.
According to HubSpot, 77% of happy customers share positive brand experiences with other people. Your customer service can ultimately lead to free referrals.With all of this in mind, your app must have features for customer support.
Whether it be live chat, email, ticket support, or phone calls, customer support should be easy to find for all app users.According to VentureBeat, 77% of people between the ages of 18 and 24 use their smartphones to contact customer support. So it’s only natural that your ecommerce mobile app should have support functions built-in.
Retail Integration
This is another feature that’s a must-have for anyone with a physical retail presence.Your app and stores should not be treated as separate entities. Allow each one to compliment the other. This is something that you can’t really accomplish with a desktop site or mobile site.
Studies show that consumers are already using their mobile devices when browsing in physical stores. Take a look at how those devices are being used.Your mobile app can make all of these uses much easier for your customers. Whether this leads to sales through the app itself or at your physical registers, it still benefits your business.
Some shoppers might research products ahead of time on the app, and wait until they see the item in person before making the purchase. Allow app users to create a wish list for this purpose.Other users might do the opposite. They could see an item while browsing in-store, and ultimately decide to purchase it at a later date.
Remember earlier when we talked about using location tracking to improve your app? Retail store integration is another opportunity to leverage this feature.Set up beacons throughout your store to track an app user’s movements. If you see that they spend significant time browsing in a particular aisle, you’ll have a better understanding of their needs.For example, let’s say a user is standing in an aisle for makeup. You can send them a push notification in real-time for a discount on cosmetics.
Mobile Optimized Product Descriptions
Every product on your app must have a description. But these descriptions must be optimized for mobile devices.
Desktop users have the benefit of viewing product descriptions on a 13 or 15-inch screen. But that screen is just four or five inches from the app. So if your product description includes lengthy paragraphs, it will be challenging for users to read.
In a perfect world, your app and ecommerce site will have identical descriptions for products. But consider using an alternate description to shorten things on your mobile app. This mobile commerce tip will yield higher conversions.
I recommend short bullet points that render two lines at most from a mobile device.Analyze your existing product descriptions and determine what can be eliminated to shorten the length.
Mobile Optimized Product Images
Let’s continue discussing the way your products are presented in an app. You must include mobile-optimized images as well.The inability to touch and feel a product is one of the most difficult aspects of making an online purchase. Consumers rely on detailed and accurate photographs to eliminate this barrier.
Research shows that an inaccurate depiction of products is a leading cause of returns.Your app should include as many product images as possible. These must be high-quality and show the product from every angle.If possible, find a way to show the items to scale. Show action shots and people modeling or using the product.For example, let’s say you’re selling a shirt. A person wearing the shirt would provide more value to a customer than a shirt sitting on a table or plain background.According to a case study from CXL Institute, product images with a 360-degree spin feature can boost conversions by up to 27%.
Simple Returns
In a perfect world, all of your customers will be happy with your products. But we both know that’s not the case.Returns are part of running an online retail business. Don’t make this a hassle for your customers.92% of consumers are more likely to buy from a brand again if they experience a simple returns process. 67% of people check a company’s return policy before finalizing a purchase.Furthermore, poor return policies are a leading cause of shopping cart abandonment.
Always offer free returns.
Allow users to facilitate the return process directly through the app. You can take a page from Amazon’s playbook and generate a QR code in the app. That code can be scanned and processed at UPS or FedEx store.You know that returns are bound to happen. Making them easy for app users will keep those customers coming back to make more purchases in the future.
App Analytics
Use app analytics to make continuous improvements in your mobile commerce app. You can track things like:
Product page conversion rates
Most popular payment methods
Section of the screen that’s clicked the most
Geographic location of app users
Types of mobile device being used
Daily app usage per user
Duration of app usage per visit
App crashes
Bugs and error reports
The list goes on and on. This type of information is extremely valuable. You might learn something about the behavior of app users that could trigger a change in your app.Don’t assume that your app is perfect the way it is. There’s a good chance that it’s not. App analytics will help you make significant improvements.
Conclusion
If you have an ecommerce mobile app, you need to add these must-have features if you want it to be successful.All of the information above is based on actual research from high-performing
apps.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
Building a mobile commerce app design is one of the best ways to drive sales for ecommerce businesses. That’s because mobile apps convert higher than the mobile web.But simply launching an app isn’t enough to make it successful.The best ecommerce app design on the market have certain features in common. These specific elements are all focused on improving the customer experience, driving sales, and increasing conversions.
Whether your app is live or still in the early development stages, adding the right features will lead to prosperity, success, and profitability.After researching the latest mobile commerce trends, mobile commerce tips, and best practices, I’ve identified the top 15 features your m-commerce app must have.Push Notifications
A significant benefit of your mobile commerce apnp is the ability to communicate with app users. You don’t have this advantage with your mobile site or desktop site for that matter, either.When leveraged correctly, sending the right push notification at the perfect time can lead to sales.
Push notifications can be treated like your email marketing campaigns. You can send product updates, discounts, promotions, and other offers as well. Except push notifications should be reserved for your best offers.
If the offer is so good that you’d send a text message to your customers about it (since you basically are), then send it as a push.70% of app users find push notifications useful. 40% of people engage with push notifications within an hour, compared to just 8% who ignore them altogether.Here’s a breakdown of the most desired that content app users want from a push notification:
Promotions — 34%
New developments — 26%
Geotargeted information — 26%
Other — 14%
Running a flash sale? Send a push notification. Are you releasing a product with limited availability? Tell users with a push.Consider using push notifications to update customers about their orders. For example, you can send a “package delivered” message when the order arrives at the front door. 2.Location Tracking
As I briefly mentioned, 26% of app users want push notifications relevant to their locations. Furthermore, 53% of people agree to share their location with mobile apps.Use this crucial data to your advantage to improve your mobile commerce marketing strategy. There are so many different ways to leverage location tracking for mobile apps.Here are a few basic examples to showcase how versatile location tracking can be.
For those of you with physical retail locations, you can have a “store locator” feature within your app. Users can use this to find the closest store to their current position.According to a recent consumer survey, the ability to locate physical stores from an app is one of the most valuable features of a mobile commerce app.In addition to your store location feature, you can use geofencing technology to send relevant push notifications.
If an app user walks by one of your stores, you can immediately send them a push notification enticing them to buy. Even if you don’t have any physical stores, geofencing can still be extremely useful.
Here’s an obvious example to illustrate my point.
Let’s say your business sells sports equipment. If an app user goes to the beach, you can send them an offer related to surfboards and kayaks. If a user goes to a ski resort, you can send offers related to snowboarding and skiing.A person’s physical location can also be used to personalize their app home screen. Customers living in Hobart shouldn’t be seeing the same offers as customers living in Alice Spring.
User Profiles
Allowing users to log in and make purchases from a customer profile is the ultimate advantage of having a mobile commerce app.This feature has countless benefits for you as well as your customers.
For starters, a user profile gives you so much insight into the mind of each customer. You’ll be able to recommend relevant products based on their purchase history and browsing history.Customers are happy because they are getting personalized offers, and you’re pleased because those recommendations will lead to sales.90% of people find personalization appealing.
As you can see, 80% of consumers say they are more likely to do business with brands that offer a personalized experience.Personalization aside, customer profiles make the lives of app users much easier.
Since all of their information is saved to the profile, they can shop and checkout in seconds. Think about how much information is required to complete a transaction. At the bare minimum, you’re asking for things like:
Customer name
Credit card number
Billing address
Shipping address
Email address
Each additional step a customer has to take reduces their chances of converting. From a mobile device, entering all of this information is tedious.However, app users only have to do this once. Then the information can be stored and used for future purchases.
Social Media Integration
74% of shoppers are influenced by social media when it comes to purchasing decisions.I’m assuming (and hoping) that your company already has an active presence on social media. So integrate those channels with your mobile commerce app to get the most out of them.
Here’s why. It’s possible that customers who installed your mobile app do not follow you on social media. Even your top customers won’t be opening your app every day, but it’s likely that they’re using social media daily.Adding your Facebook wall or Instagram feed to your app can encourage users to follow you.
On days when they aren’t shopping on the app, you can still engage with those people via social media.Social media integration also saves you time when it comes to adding content to your app. For example, if you install a YouTube plugin, any video uploaded to your YouTube channel will automatically appear in the app. So you won’t have to upload it twice.
Discounts and Promotions
Everyone loves to feel like they got a great deal when they’re shopping. So give your customers an incentive to use the app by offering exclusive discounts and promotions.According to a recent study, 65% of people use ecommerce apps to receive exclusive deals and offers.
As you can see from the chart, this ranked first on the list of reasons.This feature will obviously have a lot to do with your brand’s overall image and pricing strategy. I know that some luxury brands never offer discounts or anything like that.
But for the majority of you, this feature will be essential for success.I like the idea of using a discount or promotional offer as a way to drive app downloads from the beginning. For example, you could offer $20 off or 20% discount off the first purchase using the app.
But beyond the initial offer, discounts are still a great way to drive mobile commerce sales. This is especially true for time-sensitive offers.Send push notifications for flash sales or deals expiring soon. If you can create FOMO (fear or missing out), it will entice app users to act quickly. People want to get a discount before it’s too late.
Customer Loyalty Program
An app is the perfect platform to facilitate your customer loyalty program.This is a great opportunity for those of you who already have an existing loyalty program, as well as brands starting one from scratch. A mobile commerce app makes it easier for customers to track their loyalty status through their user profile.
There are lots of different ways to promote customer loyalty. All of which entice consumer spending.You can reward customers based on purchase frequency, total spending, or a combination of the two.
What makes a loyalty program better on an app? Take a look at the results of this recent study by CodeBroker.The vast majority of consumers are more likely to participate in loyalty programs if they can easily access information from their smartphones. Nothing makes this easier than a mobile app.
Mobile ecommerce loyalty programs address other customer wants and needs that we previously discussed as well. Earlier, we learned that the number one reason why consumers use ecommerce apps is to receive exclusive deals and promotions.A customer loyalty program delivers exactly what those individuals want.’
Lots of Payment Options
Let me take a moment to paint a picture for you.Imagine that a customer just got acquainted with your brand. Maybe they stumbled upon a social media advertisement or heard a friend’s recommendation. The customer visits your website, learns about your app’s first purchase promotion, and decides to download it.
With the app installed on their device, the user browses for products and adds a few items to their shopping cart. Time to checkout, right?As the user continues through the purchase process, they quickly discover that you don’t accept their preferred payment method. The user abandons the cart, and you probably lost them forever.
Don’t let this happen to you. Think about how much work that user just went through and how disappointed they were when they couldn’t complete the order.You can’t assume that everyone wants to pay with a Visa or Mastercard. Even if the customer owns one of those cards, they might get better rewards or benefits by using an alternative method.
Every ecommerce mobile app should accept:
All major credit cards (Visa, Mastercard, Discover, American Express)
Debit cards
PayPal
Apple Pay
Google Pay
Venmo
We haven’t quite reached the point where you need to accept cryptocurrencies, but that might change within the next five or ten years.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
The use of food delivery apps is on the rise like never before. The biggest reason for their popularity is the convenience offered to order food online that gets delivered quickly at reasonable prices.Food delivery apps act as a collaboration partner between restaurants and clients. On-demand food delivery apps such as Swiggy, Zomato, UberEats, GrubHub are quite a rage among consumers these days. If you intend to invest in online food delivery apps, this article will highlight important factors and practices that you need to keep in mind while building a food delivery app.
To begin with, let’s take a look at the following facts as per the Statista:
Revenue in the Online Food Delivery segment amounts to US$7,730m in 2019.
Revenue is expected to show an annual growth rate of 12.8%, resulting in a market volume of US$12,536m by 2023.
The market’s largest segment is Restaurant-to-Consumer Delivery with a market volume of US$4,334m in 2019.
Popular business models in the food business
These two business models can help you make the right decision in terms of choosing the right way to build your food delivery app. Let’s take a look at them:
Aggregator Business Model: A common platform is provided to customers and restaurants. In this model, customers can browse the listed restaurants, place an order, and fill in the delivery details. The app owner cuts its commission and routes the order to the restaurant for delivery. The order is delivered by the restaurant or a third party delivery service. Here you need to create four different interfaces. One for the customers, second for the restaurants, third for the delivery agents and fourth one for the admin of the service. UberEats, GrubHub, and other leading food delivery apps follow the Aggregator Business Model.
Restaurant to customer model: In this model, restaurant owners don’t need to hire or maintain their delivery agents. A third-party takes care of its delivery services.
Now is the right time to discuss the essential factors to develop a food delivery app like that of Zomato, UberEats, Swiggy. Below are some things you need to take care while creating a food delivery app.
1. Easy to use interface
Interface – it’s the first thing that a first-time user will notice about your food delivery app. As soon as users log in, make sure they find it easy to understand and navigate. If they find it too tiresome, they are going to log out and switch to your competitor soon.
2. Data accessibility
Data is the heart of a food ordering and delivery app. Your app should contain all the relevant information: different restaurants, cuisines, menu items, and delivery time. The information enables users to place their orders quickly without much effort and engages them in the right manner.
3. Secure payments
The security of the app is a big concern for people using it, and rightly so because the majority of the users fill in confidential information while placing their food order and paying online. As a service provider, integrating multiple online payment methods becomes a must-have feature while developing your food delivery app.
Remember the best way to develop long-term relationships with customers is by keeping their data safe and secure so they never have to think twice before making a transaction. Popular food apps such as Zomato, Swiggy, UberEats offer multiple preferred payment options such as Visa Checkout, Cash, GooglePay, Paypal, etc to accelerate the process.
4. Live order tracking
Order tracking is one of the most popular features in a food delivery app. Live order tracking is super helpful to users eagerly waiting for their food to arrive to see the actual location and estimated time the delivery agent would take to arrive at their doorstep. Food delivery apps take assistance from GPS to not just provide mouth-watering cuisines but also enables them to provide the best user experience to its users.
5. Multiple ways to order
Apart from mobile apps, some people still tend to make orders from websites and desktop apps. So it makes sense to also provide the option of website ordering and desktop apps alongside Android and iOS apps to provide multiple ways to order for users.
6. Rewards & offers
The secret mantra to attract more customers is to keep showering users with lucrative offers and rewards. Today, users are on a lookout for apps which are consistently
providing ongoing offers and pocket-friendly deals. Food delivery apps are leaving no stone unturned to lure customers with attractive deals and offers. Thus, regular rewards and offers encourage customers to use the app and order from the same place.
7. Push notifications
The best way to engage customers is through push notifications. Not only can you tell them about your latest offerings but you can also develop a one-to-one relationship with customers and win them over with rewards and offers.
Tip: Don’t go overboard with push notifications as they can drive customers away if overdone.
8. Testimonials, reviews, and ratings
Want to build trust with customers? Dedicate an area in the homepage section to display what other users have to say about your app. All successful brands rely on testimonials and ask users for reviews and ratings for their service. This helps build a great reputation and credibility in the market.
Other things to keep in mind
With the above listed and discussed points, below are a few more important factors to keep in mind while developing your food delivery app.
Stick to your budget
Select the framework that is right for you
Aim for lightning-fast delivery
Have a target audience strategy in place
Do proper search engine optimization and app store optimization
Provide membership to add more advantage
Start campaigns over social channels
A detailed section for order history comprising order details, order delivery date, order amount, and order status
Target a local area and then expand
Customize according to local demands
Conclusion
By now, you must have learned it’s hard to survive without a food delivery app if you are into the food business. It can boost your customer reach, convert one-off customers into repeat customers and even open new avenues to monetize your business.All that you need to do is to choose us as your a mobile app developmentcompany and then you are ready to go.
Not sure what to use? Don’t worry, just flick us an email at enquiries@masystems.com.au and we will assist you make the best decision! Remember our consultation service is absolutely free.
This week we have an expert programmer in web development in programming with Laravel. This type of web development is being increased in website design because of the flexibility.Custom development with Bootstrap and cms like WordPress and Prestashop convert Laravel in one of the main code systems to be implemented in your platform.
The most powerful features of this framework fit perfectly with the latest trends for websites App Design recommends it when developing custom websites or online stores.
High loading speed: application and web development. The difference from other programming code is that it has a clean, clear and simple syntax, without losing the elegance of the design.
Custom development with Laravel:One of our strengths is that we can program almost any type of project, keeping all data synchronized using Laravel’s independent migrations and the schema generator.
Modern code uses powerful ORM, simple routing, comprehensive queue library and simple authentication give you the tools you need for modern, easy to maintain PHP. We work the small stuff to help you deliver amazing applications.
These are the main strengths we found when working with Laravel Framework in our web design agency.
Freelance Web Developers with Laravel
The high compatibility with many tools and constant updating, gives us the security to continue working on this code.Laravel’s official development environment is powered by Vagrant technology which provides the latest versions for PHP as expected PHP version 7.2 The following databases are available in MySQL, Postgres, Redis and many more.
Construction of eCommerce systems for complete online stores. Laravel allows integration for credit card payments through Stripe and Braintree. Management of discount coupons, client subscriptions and even the billing system. Setting up real time invoices for your clients in PDF using all the Laravel cashier functions.
Experts in Laravel
One of the main developments made by our expert programmer is based on intranet and extranet for companies. Because of its flexibility we create and manage control panels and backend systems as well as frontend.
An example of development for a backend:
Among the main programming systems we work with, we have the application development with Xaramin custom web design with Codeigniter
For complex systems we use web development with Laravel. Laravel, is one of the most powerful frameworks for creating custom web pages totally customized. We give a custom design.
Are you after a similar website for your business? Give us a call and we guarantee you will be surprised by our fantastic services and low prices.
Over the years, we developed many platforms similar to this website, so your website and your business will be in good hands.
Smartphones and, more recently, tablets are increasingly becoming the computer of choice for more and more people. Mobile app developers have specialized training in design for small electronic equipment, and write computer programs for smartphones and other mobile devices.
Instead of building for a larger PC screen, these developers are dealing with extremely small Android, iPhone, or BlackBerry screens. They are experienced in multi-media applications and multiple mobile computer programming languages.
Mobile app developers typically write programs using either objective C, C++, Python, or Java. Each mobile device uses a specific programming language which app developers must understand.
Android Developers
Android is the name of the mobile operating system owned by Google. Android typically comes installed on a variety of smartphones and tablets from many manufacturers such as Samsung, Sony, and Motorola (as well as on Google’s own Nexus smartphone), giving users access to Google services such as Search, YouTube, Maps, Gmail, etc.
An android developer develops applications for use on phones and tablets that utilize the android operating system – everything from interactive games to media players, to electronic book readers and global navigation software. The code required for android development is mostly open source and available freely for anyone interested in developing apps for use with the Android OS.
It’s an exciting time to have a career in Android development. There is a healthy supply of jobs, demand for Android apps is accelerating, and technology is advancing.
iOS Developers
iOS is a shortened way of saying ‘iPhone OS’, or ‘iPhone Operating System’, and is the mobile operating system that runs on Apple’s mobile devices such as iPhones and iPads.iOS developers build software – they know how to structure it, test it, debug it, and how to use source control. iOS developers know Swift or Objective-C (and some know both languages, which is best).
They know iOS, which means they have a good grasp on build views; can handle user interaction; can display data; show alerts; handle navigation; display images, labels and text views; and integrate with REST APIs and parse JSON.
Shopping app development is gaining popularity day by day. No wonder, after all, according to Visa, in 2017 almost half of the consumers have opted for online purchases in the New Year season, and a third of these purchases were made through mobile devices.
Over the past year, smartphone users have spent 52% more time to buy various products via trading applications (compared to last year). And this indicator is going to grow even more, as US m-commerce forecast shows. So, it’s high time to think about how to create an online shopping app and make it profitable and successful.
Flurry Analytics Experts have found that demand for applications for purchases is increasing at an incredible rate, and more than a quarter of shoppers start searching for the product they need in the application right away, without even visiting a website first.
You can say that applications are becoming a kind of “middle way” between online and offline shopping. They allow customers to learn about current offers and discounts, make purchases online or determine the best time to go to the store.So, owners of online (and real) stores can and should build a shopping app, that is – offer their clients one more tool for buying goods and services.
Types of stores for mobile commerce
Usually, online shopping applications are selling such good as:
clothes
cosmetics
products and beverages, especially exclusive ones
sporting goods
medications
kitchen appliances
housewares
computer hardware and home appliances of any kind
Although this is a very short list, obviously you can expand it with any other kinds of goods or services.In fact, it does not matter what you sell, in any case, you can think about how to create a mobile shopping app.But before moving on to the heart of the matter, let’s see if the game is worth the candle.
Why is the app for shopping so efficient?
As you’ve already understood, today a significant percentage of users regularly make purchases through mobile devices. Therefore, shopping app development will bring you:
Increased sales and growth of the audience. Shopping applications are created primarily to improve the sales curve. Special built-in marketing features allow increasing the number of customers very quickly.
Customer loyalty. If you create a shopping app, you will get an additional competitive advantage. Your typical customer definitely has a smartphone, and he is actively using it. So, by offering to install a mobile app, you make the life of your clients easier and better. In addition, you can take advantage of information about user behavior in your app so that you will be able to provide a customer with individual bonuses, discounts, recommendations. All this leads to rising the loyalty factor.
New sales. If you find out how to make an app like Amazon (or a better one), then the clients will undoubtedly appreciate all the benefits of mobile collaboration with you. And the first successful purchase will lead to the second, third, and, in the end, turn the casual buyer into a regular customer.
Expansion of interaction with the client. The chance of leaving a review, getting an invitation to an event, being the first one to know about the arrival of a new product is something that your customer will like and enjoy. So mobile shopping service will help you to engage the audience in much closer interaction.
Optimization of internal business processes. Besides, you should build a shopping app to manage your company more efficiently (and at a lower cost). Believe us, if there is an application at hand, the task of managing and controlling becomes so much easier.
Successful applications for m-commerce are constantly supporting the desire of users to search for products and make purchases at any time and in any place. Studying the audience behavior, the stores stimulate curiosity and interest of their customers, prompting them to open the app again and again.
Still in doubt, whether you should order online shopping app development? Well, we are ready to argue our position even more strongly.
Again, reasons to create a shopping app…
There are 4 main arguments that will convince retailers to find out how to make an app like Amazon, and get the cherished places on the AppStore and Google Play:
According to Google study, more than 80% of online mobile purchases are triggered by the spontaneous impulse. And such an impulse is a powerful stimulus that influences all areas of our life including this one.
Your customers love mobile applications because these services make shopping more interesting, easier and more interactive.
Shopping app development is a service available almost to everyone. Many small companies mistakenly believe that only the largest corporations can make a shopping app. In fact, the cost of the app creation is quite comparable to the cost of developing a perfectly good website. However, we will discuss the price issue later.
Your competitors are also on their guard. After all, you are not the only one who knows about the demand for mobile applications.
Perhaps, the competition issue should be considered in more detail. In the end, it’s useful to know your enemy.
Shopping app features
To build a shopping app that users will like and enjoy, you need to know what they expect from mobile services in the retail sector. The following statistics give some idea about this issue.
Many believe that the mobile application must necessarily be as creative as possible. Of course, uniqueness is always important, but the usability is a much more significant factor. And this usability is provided by the correct functionality of the application.
There are several “classic” features that you can take advantage of during online shopping app development.
User registration
Undoubtedly, this is really a “must-have” feature. Be sure to give the user the opportunity to sign up in various ways: through a phone number, social networks, email…
A helpful tip: let the customer, if desired, make a purchase without registration, this will expand your audience. To persuade a person to become a registered user, try to give convincing reasons (for example, a system of bonuses and discounts).
Catalog
You cannot make a shopping app without this feature which goes second on the list of importance (the first one is registration).
There are two types of people: some come to the store for choice, others look for something specific. To meet the needs of both, you need to create a searchable catalog. This catalog should colorfully present the whole range of your products and provide the possibility to find the goods according to the given characteristics (for instance, color, size, collection).
Purchase online
It is impossible to create a shopping app without allowing users to buy online. But, doing so, don’t forget to take into account the specifics of your business niche.
For example, sometimes it is important to see the product before buying it, so if you have goods delivery points, your application must include a map of their location. In addition, in the shopping app development process, try to make a purchase system as simple (for a user) as possible. Otherwise, why should a customer download your mobile service?
In particular, you can simplify the purchase process by binding a bank card to the application: the shopper selects the goods, clicks the “Buy” button and confirms the purchase with the code.
However, this approach has its own pitfalls: cases of fraud, alas, are not uncommon, and people don’t trust their data to mobile devices. Therefore, it is worthwhile to seriously consider security issue and develop a reliable authorization system.
A shopping basket
Of course, you cannot build a shopping app and forget about implementing this feature. What should a shopping basket be like? Here are its important characteristics:
an intuitive interface (do not force the user to think about what exactly he should do to place an order or add goods);
the ability to add and remove items to the basket;
calculation of purchase price.
Search bar
How to make an app like Amazon?… first of all, follow the example of this popular service and offer a convenient search for the desired product, with a filtration and sorting system.
Wishlist
Not all stores sell online, but this does not mean that they should abandon shopping app development. In this case, you can provide such a feature as Wishlist, its purpose is to shorten the customer service time by facilitating the buyer’s choice.
The mobile app can serve as a user assistant in the selection of goods, allow creating lists of desired purchases (so-called wishlists) and making pre-orders. Then the client should go to your store and pick up his order without the hassle. This simplifies the customer service and thus saves time both for clients and your staff.
System of recommendations
If you want to know how to make an app like Amazon, this feature is just what you need. As we have already explained to you, the Amazon application has won the sympathy of users, among other things, thanks to the system of recommended purchases.
The principle is simple: by analyzing the user’s behavior, you can understand his needs and suggest a product that can interest him – something that he is likely to buy. For example, you can offer products similar to those ones that he has already bought or viewed.
Customer Support
If you want to build a shopping app that will attract users, you need to think about bonuses for them. There are heaps of ideas of the sort: layaway programs, the chance to ask a question to the consultant, leave feedback, get a discount, etc.
And you can think over a special loyalty system for the users of the application – for example, a good discount for those who order products through your mobile service.
Online Chat
This feature will allow a potential buyer to ask you a question online, any time he wants. This is beneficial to both parties of the shopping process since many customers prefer to communicate with online consultants instead of dealing with real ones.
To implement this features during online shopping app development, you can use the chatbot system. This means that the questions will be answered by the program (at least initially, and your manager can join the conversation later if there is such a need). This is convenient because a number of clients use applications during off-hours when managers are usually no longer available.
Scanning codes
This feature allows using barcode scanning to find out prices and information about products. The user won’t have to spend time on asking sellers or searching for help.
Search for the nearest store
If you decided to create a shopping app, then you want to make the purchase process much easier for customers. In that case, the feature that allows finding the nearest outlet is necessary – of course, if you have the chain store system.
Instructions and useful materials
This feature is especially important if you are selling complex or specific products. Then the mobile application becomes, among other things, a kind of manual.
Push Notifications
It’s not enough to make a shopping app. Moreover, it is not enough to convince the user to install it… it is also important to remind him of your mobile store from time to time. Notifications serve this purpose quite well.
However, to make sure that these reminders aren’t distracting the users’ attention from your services, you need to notify only about important marketing promotions, discounts, and activities on interests (for example, an exhibition of new products, etc.).
Interactive Elements
Even if the main purpose of this mobile service is to stimulate demand and build a sales channel, it is quite possible to supplement the online shopping app development with interactive elements.
For example, appreciate our interactive version of the product presentation:
This shopping animation conceptis bright and simple at the same time, right?
Shipping system
Of course, you can create a shopping app where the customer will be asked to make pre-order and pick up the goods in the store itself. This is useful in cases when the product should be preliminarily studied, examined in detail. However, it is much more reasonable to provide a reliable shipping system. A good option is to establish cooperation with one of the many third-party delivery services.
Customer Feedback
Reading negative reviews is unpleasant, but it helps to fix the situation and solve the problem that your buyer might have experienced. As statistics show the implementation of this feedback feature increases sales by 15-20%.
How to create a mobile shopping app?
We hope we convinced you, and you decided to build a shopping app. What are your actions then (apart from finding the right experts)?
Market analysis and collection of requirements
It is unreasonable to begin the process of shopping app development without analyzing the demand and supply rate. In other words, you need to conduct market research.
Objectives:
your competitors (not only world-scale but also local ones): who they are and what they offer;
consumers’ expectations. What user problems can you solve if you create a shopping app?
Features Set
Understanding the market requirements, you can figure out what your application should be like, what you can offer the consumer. Based on this information, you must compile a list of the features of your mobile store.
Specifications & prototype
This stage of online shopping app development implies the coordination of your requirements with an expert company. It is important to make up a technical project and create the prototype which includes the wireframes of each app screen.
Application Design
If you come up with how to create an online shopping app that is visually appealing, you can assume that you’ve made a first step to the future incomes.The successful design for the shopping app includes a stylish logo, a user-friendly basket and a brightly illustrated catalog of products.And it is very important that your application be as easy to use as possible. The fewer actions required for ordering, the better.
For example, take a look at the design examples for shopping applications that our UI/UX experts have developed:This shopping app design concept is very informative and appealing.And this design idea is just perfect for e-commerce purposes. Actually, as well as the following one:
The right choice of the platform
To make a shopping app of the highest quality, you need to choose the right application platform. So, it is necessary to understand which audience you are targeting at and what is the level of your ambitions.
The audience is the owners of iPhones and iPads. Firstly, these are people who value brand image, and sometimes they are even ready to buy an expensive device on credit. Secondly, these are wealthy individuals who attach importance to the status and security of data, as well as to good quality.
The rules for publishing applications in the App Store are tougher than in Google Play. It takes a lot of time and effort before the application is available for users.
If you want to build a shopping app for self-confident people who are striving to make a strong impression on others, then choose the iOS platform.
Mobile devices on the Android operating system are being produced by a large number of companies: Samsung, Lenovo, Sony, LG, Philips, Asus, Huawei… The price range for these smartphones is wide, from the cheapest ones to the most expensive models.
It can not be said that Android is a budget device. But at the same time, if you need to reach an audience with medium and low incomes, then Android should be on your list necessarily.
The main difficulty of shopping app development for Android is its advantage, namely – a wide range of mobile devices. This means that you need more time to test the application and modify it.
If you want to create a shopping app for people of average income who are less prone to fashion trends, the Android platform is what you are looking for.Together, iOS and Android cover about 90% of mobile device users. And this implies that the best option is to make a shopping app for both platforms.If your goal is also to attract fans of Windows Phone (the former Nokia), then in addition to the two popular platforms, order the online shopping app development for Windows.
Shopping app development and testing
Of course, this is the key point of the whole process. And now you definitely can not do without the help of professional experts.
Suppose you decided to build a shopping app for all platforms… what should you do next?
It all depends on your budget. Shopping app development can be carried out in parallel or in two or three stages, that is, for each platform separately. Choose the audience that is the most loyal and profitable for you, and start with a platform that is close to these people (for example, Android). Then, when time and money allow, create a shopping app for iOS.
This option stretches the overall online shopping app development time, but it brings closer the release date of the first application version.
And, of course, you should not forget about testing your mobile service. Some people who are willing to make a shopping app want to save at this stage, which is certainly a mistake. Such an approach can lead to the fact that your application will fail, and instead of the QA engineer, the user will find a malfunction… And this will have a bad effect on the user experience.
Launching the app and publishing on the App Store and Google Play
This is the final stage of the shopping app development process, but it is also very important. First, the application must fully meet all the requirements of AppStore and Google Play. Secondly, you need to make sure that your service somehow stands out among its like. An attractive logo and skillful description of the benefits of your mobile store will help achieve your goal.
Grab the attention of the target audience and generate new business
A great way to customer retention!
The namespace here is usually defined by the directive ng-controller, and so, for controlling your data, you can easily place your Angular JS. It is also very effective to evaluate the expressions in your HTML. An Angular repeater object is mainly the ng-repeat directive. So, as long as you have all the important tasks to display, the list elements are asked to be created by Angular.
Digging into Netflix financials
The cost for cloud hosting and streaming
Lots of Payment Options
Conclusion
An example of development for a backend:
